What is Asset Briefing and Why is it Important?

Asset briefing is a process that provides an overview of all the advertising campaigns that are planned to go live for your company. This involves gathering information about the planned creatives, ad copy, links, and preview links associated with each campaign. Asset briefing is important because it helps you stay informed about your company's advertising strategy and make informed decisions about upcoming campaigns.

‍

Key Components of Asset Briefing

Next to our proven tech-enabled services our clients get access to our powerful data platform that is at the core of all processes, providing insights, direction and project management based on real-time data. Or dashboards shows our clients multiple metrics collected from various sources

Metrics:

• Business ROAS

• Post reactions

• Cost per Lead

• Sales

• Order Amount

• Discounts

Read more about: Terms and Metrics ➜

Asset briefing typically involves the following components:

Overview of Planned Creatives: A detailed description of the images and videos that will be used in each campaign.
Ad Copy: A preview of the ad copy that will be featured in each campaign.
Links: A list of links that will be used as a destination for the ads.
Preview Links: A preview link for each campaign that allows you to see how the ad looks with all the elements combined.
Scheduled Dates: The planned dates for each campaign to go live.

‍

*Note: If your digital datahub does not look like this inside the clientportal, something probably went wrong while setting up your page. We suggest contacting your accountmanager via the message tool with a screenshot of what you are seeing and and a short explanation. The accountmanager will make sure that your datahub page will be setup correctly as soon as possible.

"Airtable is a low-code platform for building collaborative apps. Customize your workflow, collaborate, and achieve ambitious outcomes."

Benefits of Asset Briefing

Asset briefing offers a number of benefits to businesses, including:

Improved Planning: By providing a comprehensive overview of planned advertising campaigns, asset briefing allows you to better plan and prepare for upcoming campaigns.
Better Decision Making: With all the information about planned campaigns in one place, you can make more informed decisions about your advertising strategy.
Increased Efficiency: Asset briefing helps streamline the advertising process by providing all the necessary information in one place.
Improved Communication: By sharing asset briefing with key stakeholders, you can ensure that everyone is on the same page and has the same understanding of planned advertising campaigns.

‍

No items found.

*Note: If your Financial Analysis datahub does not look like this inside the clientportal, something probably went wrong while setting up your page. We suggest contacting your accountmanager via the message tool with a screenshot of what you are seeing and and a short explanation. The accountmanager will make sure that your datahub page will be setup correctly as soon as possible.

Conclusion

Asset briefing is an important tool for businesses looking to stay informed about upcoming advertising campaigns. By providing a comprehensive overview of planned creatives, ad copy, links, preview links, and scheduled dates, asset briefing helps businesses make informed decisions about their advertising strategy and prepare for upcoming campaigns. With all the necessary information in one place, asset briefing helps streamline the advertising process, improve communication, and increase efficiency.

No items found.